BRANCH MANAGER
Company: CraneWorks, Inc
Location: Birmingham
Posted on: January 14, 2026
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Job Description:
Job Description Job Description Description: Position Summary
The CraneWorks Branch Manager will be responsible for all personnel
matters of the branch including but not limited to hiring,
supervising, evaluating staff performance, and identifying training
needs. This individual will monitor assets, adhere to, and
interpret Company policies and procedures, and create and propose
procedures to the CraneWorks General Manager. The Branch Manager
will evaluate methods to improve workflow, exercising discretion
and independent judgment. All CraneWorks Branch Managers will be
engaged in workflow supervision and methods, evaluation of branch
operations procedures, and analysis to ensure appropriate overall
operation. The Branch Manager will lead by example motivating their
team to produce and perform at the highest level and will
continuously strive to improve the operations and profitability of
the branch. The Branch Manager will demonstrate and reinforce the
core values of the company: Safety, Service, Excellence. Operations
Management Duties & Responsibilities: · Promptly respond to
accidents/incidents and properly conduct preliminary fact-finding
investigations. Report all accidents/incidents promptly to
CraneWorks Safety Director · Assign primary duties and daily tasks
to subordinates actively managing work progress and staff · Assists
in the completion of staff duties (i.e., scheduling, administration
and inventory, etc.) · Fully understand the Visual Dispatch program
utilizing all the program’s functions and capabilities to conduct
daily business · Work with Service Manager to troubleshoot service
repair issues. · Perform daily yard and office inspections and
insure facilities are clean and organized · Conduct daily huddle
with dispatch to ensure all daily activities are completed and
plans are prepared for the following business day’s tasks ·
Organize and oversee weekly yard/equipment inspections and address
any deficiencies · Foster teamwork between CraneWorks and
RentalWorks · Attend and participate in weekly CraneWorks Safety
meetings · Conduct branch meetings covering important problematic
areas and identify areas to be improved · Schedule workers
according to business demands and economic climates · Establish
guidelines, performance expectations, and goals for branch CW
employees · Provide feedback and periodically evaluate employee
performance, conduct annual reviews · Provide advice and counseling
and/or instruction to staff members. Consult with Human Resources
and CW GM prior to executing disciplinary measures · Train,
evaluate, and follow-up with employees · Implement & enforce all
CW/RW policies and procedures · Cooperate and work harmoniously
with all departments including all levels of Management. · Complete
administrative functions (i.e., time approvals, contracts, cash
drawers, track staff members’ attendance, etc.). · Maintain current
and accurate records and ensure safe and compliant work practices ·
Understanding of Profit & Loss for branch Requirements: Sales
Management Duties & Responsibilities: · Have a complete
understanding of pricing, proposal procedures, and execute
accordingly Consult and make recommendations to prospects and
clients of resources provided by RW & CW · Coach, motivate, and
develop sales team’s ability to serve their customers · Foster team
environment enabling team to capture new business and serve
customers at a high level · Willing to challenge the team and hold
them accountable · Manage sales plans, budgets, metrics,
dashboards, pipeline/forecast, product mix, sales process and CRM ·
Must be competitive, passionate, and driven to serve others · Must
be comfortable in various environments from the boardroom to the
jobsite. · Develop relationships across various groups of
stakeholders · Must be eager to learning and teaching new
strategies for personal and professional growth Qualifications &
Skills: · Knowledge of mobile cranes and crane load charts ·
Experience using 3d Lift Plan programs · Understands and monitors
fleet utilization · Strong analytical ability · Excellent
communication skills · Outstanding organizational and leadership
skills · Problem-solving aptitude · Proven experience as a Manager
Education & Experience: · High School Diploma or equivalent
required · Bachelor’s degree preferred · 5 years of management
experience preferred License & Certification · Valid Driver’s
License with acceptable driving record · Class A CDL preferred ·
NCCCO or equivalent preferred Working Conditions: Work is performed
in an office environment, equipment shop environment, or job site.
The ability to drive at night is required. Noise, fumes, and
chemicals associated with a shop environment is expected. Physical
Requirements: · Prolonged periods of sitting at a desk and working
on a computer · Must be able to lift up to 25 pounds · Must be able
to climb on and off heavy mobile equipment safely · Frequently walk
on uneven surfaces, including natural ground in varying weather
conditions · Regular and predictable attendance is required Travel
Requirements: · Overnight travel is required
Keywords: CraneWorks, Inc, Huntsville , BRANCH MANAGER, Logistics, Transportation & Drivers , Birmingham, Alabama