Industry Marketing Director Utilities

Company: Bentley Systems
Location: Huntsville
Posted on: November 20, 2020

Job Description:

About_Bentley_Systems Bentley Systems is a leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner- operators for the design, construction, and operations of infrastructure. Bentley s MicroStation-based engineering and BIM applications, and its digital twin cloud services, advance the project delivery (ProjectWise) and the asset performance (AssetWise) of transportation and other public works, utilities, industrial and resources plants, and commercial and institutional facilities. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $700 million in 171 countries outside the United States. From inception in 1984, the company has remained majority-owned by the Bentley brothers. Industry Marketing Director Utilities Main Purpose of the Role Determine and execute the go-to-market strategy for the energy utility industry. Drive awareness, demand, and adoption of Bentley s industry solutions worldwide. Use your strategy skills and story-telling talent to reach new audiences and position Bentley as a thought leader and trusted technology partner. You will work with industry and product marketing, business development and sales to create and execute industry marketing plans and communications, including industry-level thought leadership, positioning, messaging, solution launches, and campaigns across Bentley s portfolio of software applications and services. This role requires a highly driven, self-motivated, data-informed individual who will bring an energetic approach to reaching all segments of the industry. To execute your plans, you will partner with other marketing professionals focused on web design, graphic design, PR, advertising, and events. Industry marketing directors are responsible for marketing Bentley s industry-wide offerings. They are experienced and passionate professionals who can execute all aspects of industry marketing with mastery and autonomy. They will interact with executive management on a regular basis and drive priority projects and strategic opportunities that can affect all aspects of the company. Key_Responsibilities * Develop industry marketing plans, and user profiles and value propositions ensuring prospects, users, partners, and press understand the differentiated value of Bentley, the infrastructure digital twin, and the portfolio of software applications * Create and deliver industry-relevant programs including awareness campaigns for digital twins, and support to strategic solution/product campaigns to drive new business growth. * Work with corporate communications, brand and content services, and product marketing teams to collaborate and execute campaigns * Work closely with product teams (product marketing, business development, sales) to define message, point of view, differentiated value propositions and journey maps across a wide range of product lines and sales regions * Develop and publish content for the web and social media, such as case studies, videos and white papers * Manage analyst and industry influencer relationships serving as the main conduit between analysts, influencers, and various product teams * Skills_And_Competencies * 5+ years of product/industry marketing experience with a proven track record in information technology and/or enterprise software * 5+ years of electric utilities experience * Excellent oral communication and storytelling skills * Excellent written communication and storytelling skills * Adept at teaming and collaboration * Able to persuade and influence without direct authority * Energetic, creative, and self-motivated * Preferred_Qualifications * 10+ years experience with utility industry * 3+ years experience with GIS or BIM * Master s degree with a focus on marketing or business administration * Equal Opportunity Employer/Minorities/Females/Veterans/Disabled Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic. Additional information about your rights as an applicant under the law may be found by clicking here and here. Bentley participates in e-Verify / Bentley participa en e-Verify Right to Work / Derecho a Trabajar We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling or sending us an email at . Search_Firm_Disclosure Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley. 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Keywords: Bentley Systems, Huntsville , Industry Marketing Director Utilities, Executive , Huntsville, Alabama