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Digital & Social Media Coordinator

Company: RCP Companies
Location: Huntsville
Posted on: November 11, 2019

Job Description:

Digital and Social Media Coordinator
RCP Companies is an Alabama-based real estate firm that provides acquisition, development and asset management services. RCP is dedicated to creating vibrant and creative public spaces that are carefully conceived to inspire social interaction and memorable experiences - well built, experiential environments where people want to live, learn, work, play and stay. RCP Companies is developing over $1 billion of mixed-use experiential development in Huntsville including MidCity, CityCentre, The Camp, Merchants Walk, and Merchants Square. RCP Companies was founded with one goal in mind: to empower communities through experiential mixed-use developments. We're in the business of providing places for people to come together, create connections, and in turn, strengthen our community.
Job Summary:
RCP Companies is seeking a Digital and Social Media Coordinator to join our growing team in Huntsville to manage all online social channels to further engage consumers, extend brand awareness, and acquire new fans of our properties and developments. The Digital and Social Media Coordinator will manage and grow the social communities on Instagram, Facebook, Twitter, LinkedIn, and MailChimp including pulling/editing images and videos, writing copy, reporting analytics, and strategic campaign planning.
Reporting to the Marketing Manager, you are a results-driven social media specialist who stays a step ahead of social media trends and takes extra pride in leveraging every algorithmic shift the platforms throw your way. Witty copywriting skills come naturally to you, and you have a proven eye for thumb-stopping, innovative content. You're creative at your core, you live for the likes and comments, and you're always looking for something different. You thrive in a creative, collaborative, and results-oriented work environment and want to be the revolutionary everyone writes case studies about.
Note: Compensation will be commensurate with experience & technical skills.

  • Work closely with Marketing Team to establish and align social media editorial calendars and strategy with other marketing activities to create thumb-stopping social media content.
  • Collaborate with Marketing Team to proactively develop and deliver real-time digital content and event marketing including, but not limited to, images, videos, GIFs, IGstories, and FacebookLive.
  • Advance social reach and engagement by developing original content that brings the brand(s) to life and supports a social media content strategy.
  • Serve as a contact for tenants, users, and partners, providing support and assistance to tenant marketing efforts.
  • Excellent copywriter with the proven ability to write concise, yet impactful, posts, social captions, blogs, media pushes, etc.
  • Manage and track marketing budget for all social media marketing activities.
  • Manage regular reporting and analysis of social media activities, including monthly and yearly progress reports.
  • Desire to work in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project time frames.
  • Work with marketing team to raise awareness of current consumer research and incorporate insights into social media activities.
  • Keep finger on the pulse of social trends, new platform features, best practices, and provide channel and community insights with actionable next steps on an on going basis.
  • Provide support and assistance to marketing and PR teams during crisis communication activities that impact our social media activity.
  • Collaborate with appropriate internal contacts on a regular basis to ensure consistent social media messages across channels.
  • Execute administrative duties as required, including printing marketing materials, preparing invoices, expense reports, and vendor relations.
  • Able to work occasional weekend and evening events (based on season).
    • Lover of music, art, & culture - having an impact on your local community's creative ecosystem.
    • Extremely passionate and enthusiastic on all things social media and content creation.
    • Understanding the fundamentals and the importance of consistent branding across all platforms and social channels.
    • Proficiency in digital media marketing, specifically (but not limited to) Facebook, Instagram, MailChimp and Google AdWords.
    • Preferred Adobe Creative Cloud skills (Photoshop, Illustrator, Indesign - please submit 3-5 graphics or creative deliverables)
    • Strong writing skills effective in both professional and creative-stylized contexts (submit writing examples)
    • Proficiency with Microsoft Office, Google Drive, Wordpress, and Squarespace.
    • Proficiency with email marketing platforms and audience lists.
    • Excellent communication skills, both verbal and written.
    • Comfortable with deadline-oriented short-term tasks and long-term projects.
    • Strong time management and prioritization skills.
    • Collaborative attitude and able to work well under direction. Equally important to technical qualifications is a candidate's cultural fit.
    • Flexibility to work beyond the call of duty when necessary.
    • Be a scrappy and resourceful problem solver.

Keywords: RCP Companies, Huntsville , Digital & Social Media Coordinator, Advertising , Huntsville, Alabama

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