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Marketing and Community Engagement Coordinator

Company: High Point Climbing and Fitness
Location: Huntsville
Posted on: October 13, 2019

Job Description:

High Point Climbing and Fitness is recruiting a Marketing and Community Engagement Coordinator. This individual will work closely with High Point's Regional Marketing and Sales Manager and the Huntsville Gym's General Manager and Assistant Manager to grow Gym memberships through events, community-building, and a compelling social media presence. This role is perfect for someone who is all-about creating a culture that is inviting to new participants and deeply engages members to be compelling ambassadors for the Gym in the Huntsville community.
If you're a self-motivated individual looking to help grow one of the coolest climbing gyms in the Southeast, please submit a cover letter, resume, and any other supporting materials.
Essential Job Functions

  • Think in both the big picture and detailed ways about recruiting new members, supporting community members, and inspiring indoor climbing community growth
  • Increase guest and member engagement and visits
  • Increase retention and grow engagement for existing members
  • Become the expert listener and provide valuable insights to the High Point marketing team
  • Stay up-to-date on the latest social media trends and exercise best practices
  • Optimize High Point's brand exposure within the Huntsville community
    Position Roles may include but are not limited to:
    • Generate engaging visual content and copy for all High Point Huntsville social media accounts
    • Oversee day-to-day posting, engagement, and success on social media
    • Represent High Point and provide in-depth information at external community events
    • Help maintain High Point's website and other web-based applications
    • Create newsletters and email marketing campaigns using High Point MailChimp accounts and contact lists
    • Update internal signage including posters, handouts, TVs, etc.
    • Assist in executing marketing campaigns that will drive sales growth and present High Point's brand in a positive light
    • Assist in the planning and execution of High Point sponsored events throughout the year
    • Cultivate and maintain partnerships with other community businesses and organizations
    • Support local schools, PTO/PTA's, and student groups
    • Connect with members and guests to help drive interest in events and programming and monitor member, guest, and community feedback
      • Bachelor's degree in Marketing, Communications, Graphic Design, or related degree preferred but not required
      • Proficient in all social media platforms, Facebook, Instagram, Twitter, Vimeo, YouTube, Snapchat, Hootsuite, etc.
      • Able to work proficiently with: Word, Excel, Adobe Creative Suite (Photoshop, Illustrator, Premiere)
      • Strong grammar and communication skills
      • Able to shoot, edit, and upload photos to website and social media platforms
      • Ability to update brochures and other print materials through the use of Adobe Illustrator or InDesign
      • Ability to manage facility website through WordPress web application
      • Must possess strong organizational skills, be self-motivated and able to work independently
      • Must be able to efficiently manage deadlines while prioritizing workloads
        • Excellent organizational, project management, and analytical skills
        • Ability to take initiative, provide innovative thinking and strategy, and function effectively in fast-paced, evolving environments
        • Desire to help people connect to and enjoy the High Point Huntsville community
        • Indoor/Outdoor climbing knowledge preferred
        • Experience shooting climbing/sports-based photos and video preferred
          • Free gym membership to all High Point facilities
          • Access to in-store, employee purchase and pro-deal discountsCompensation based on experience and skill

Keywords: High Point Climbing and Fitness, Huntsville , Marketing and Community Engagement Coordinator, Advertising , Huntsville, Alabama

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