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Marketing Specialist

Company: Outdoorlink, Inc.
Location: Huntsville
Posted on: August 5, 2022

Job Description:

POSITION OBJECTIVE:
Outdoorlink is seeking a Marketing Specialist to help support continued growth for the company. This person will report directly to the CRO, DJ Jennings, as they work together to improve the marketing efforts of Outdoorlink. This person will be responsible for overseeing all aspects of the marketing operations for the organization. In any given week, this individual could be creating sales flyers for trade shows, posting content on Outdoorlink's social media channels, streamlining ongoing client communication, or working with news source partners to publish press releases. This person will be wearing multiple marketing hats daily and have the opportunity to fully own the marketing efforts. If you are a self-starting marketer who enjoys working in a fast-paced small business environment, this role is for you.
POSITION KEY RESPONSIBILITIES

  • Help establish a consistent brand for Outdoorlink both internally and externally
  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Grow and streamline ongoing client communication
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Work side by side with the sales team at trade shows
  • Work with external agencies and vendors to execute marketing programs
  • Conduct market research and analyze trends to identify new marketing opportunities
    COMPETENCIES/SKILLS/EDUCATION/EXPERIENCE NEEDED
    • Bachelor's degree in business administration, marketing, communications, or a related field
    • 2-5 years of experience in marketing
    • Detail-oriented, accurate, organized, meticulous, able to set priorities, able to plan and manage budgets
    • Experience with digital and print marketing, content marketing, and social media marketing
    • Strong written and verbal communication skills
    • Possesses an ownership mentality of the work they do
    • Desire/ability to work successfully in a small company environment
    • Experience working with or around retained clients is preferred
    • Advertising or Public Relations industry experience is preferred
    • Experience or familiarity with the Out of Home industry is a plus
      CLIENT SUMMARY:
      Located in Huntsville, AL, Outdoorlink provides remote monitoring and control of billboard lighting and digital displays for the Out of Home advertising industry. Simply, Outdoorlink increases the control and visibility that clients have of their assets which allows them to better focus time and resources elsewhere. After spending more than 40 years in the Out of Home advertising industry gaining a vast knowledge of the business, Dwight Jennings founded Outdoorlink in 2007. They strive to live by values of loyalty, integrity, and the golden rule. As a family-owned and operated company, they value their customers as the greatest source of learning and inspiration and are proud to provide a product that was built for them by them.

Keywords: Outdoorlink, Inc., Huntsville , Marketing Specialist, Advertising , Huntsville, Alabama

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