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Channel Marketing Manager

Company: Sangoma
Location: Huntsville
Posted on: November 19, 2021

Job Description:

Sangoma is seeking a content and campaign specialist to join our marketing team. This role will primarily be responsible for channel marketing, marketing automation, building email-marketing campaigns within Marketo (marketing automation tool), and producing and editing content for these marketing campaigns. However, other job responsibilities include managing channel management software tool (Zift) and partner portal. This position will also focus on driving net new partner leads and creating nurturing campaigns to turn those into sales qualified leads. This position requires exceptional written communication skills and requires the ability to utilize a variety of marketing tools such as Marketo, SugarCRM and other ABM tools. Attention to detail is a must.

Job Responsibilities:
Drive new partner leads and create nurture campaigns to turn into sales qualified leads
Manage and assist with the development and execution of channel marketing campaigns
Understanding the 'ins and outs' of the channel management tool and portal. Ultimately be the 'go to' person for this tool.
Manage creation of content for the channel management tool, and make sure the portal is constantly updated.
Manage partner MDF funds.
Work with sales to insure the channel partner program align with sales objectives.
Understanding the 'ins and outs' of the Marketo marketing automation tool.
Take ownership and accountability of campaigns to ensure that projects meet target launch dates
Collaborate with other marketing team members as well as sales and product management teams to identify content requirements
Manage multiple projects simultaneously while meeting tight deadlines
Translate technical information into content that can be understood by a non-technical audience
Assist with editorial calendar development and upkeep
Research market trends, news, and social media content for strategic use in content development.

Required Qualifications:
BS/BA in Marketing, Business, Journalism or other relevant field
Excellent writing, proofing and communication skills
Proficient in AP Style

Preferred Experience:
2-3 years' experience as a channel marketeer
Experience in B2B or technical industry
Familiarity with marketing automation and CRM tools such as Marketo, Eloqua, Hubspot, Zift, and SFDC

Writing samples may be requested.


We are proud to offer a comprehensive benefits package to eligible employees, which is designed to promote their personal well being as well as of their families. Sangoma not only offers a very competitive health benefits package including medical, dental, and vision coverage, we also offer income protection benefits including life insurance, short term disability, and long term disability.

About Sangoma:

Founded in 1984, Sangoma Technologies (TSX VENTURE: STC) is a trusted leader in value-based Unified Communications (UC) and UC as a Service (UCaaS) solutions for SMBs, enterprises, OEMs, carriers, and service providers. Sangoma's Voice over IP offerings include on-premise and cloud-based phone systems, SIP trunking services, and telephony hardware. Sangoma's products and services are used in leading PBX, IVR, contact center, carrier networks, and data communication applications worldwide. Sangoma is the primary developer and sponsor of the Asterisk project, the world's most widely used open source communications software, and FreePBX, the world's most widely used open source PBX software. Businesses can achieve enhanced levels of collaboration, productivity, and ROI with Sangoma. Everything Connects, Connect with Sangoma! Additional information can be found at,, and

Job Applicant Privacy Notice:

Sangoma collects and processes personal data related to job applicants as part of our recruiting process. We are committeed to being transparent about how we collect and use that data to meet our data protection obligations. Please visit

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Keywords: Sangoma, Huntsville , Channel Marketing Manager, Advertising , Huntsville, Alabama

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